Marketing Summary

Marketing |  Project Management | Creative Problem Solving

I am a Marketing Executive with 10+ years of experience in the design, development and implementation of marketing campaigns that drove double-digit revenue growth across email, website, print and social media channels. I brought creativity and innovation which transformed a company from a traditional cold calling selling approach to an inbound lead generating digital marketing engine.
I probably fit into the category of Jack-of-all-trades-master-of-few best. I apply story-based marketing strategies into whatever project I am involved in.
I created, implemented, measured, and analyzed the effectiveness of marketing strategy and tactics for All Copy Products that grew revenue average 15% per year for 5 years.
From scratch, I created a new IT Services division marketing campaign that grew web-based sales leads from $0 per month to $100K per month in a 1-year period and reduced lead acquisition cost 50%.
I managed company social media, trade shows, internal/external events, and public relations.